DemandLayer
.ai
Build
Simulate & launch
Live funnels
Lead inspector
Connections
Aussie Home Finance · pack v4
Funnel builder
Save draft
Finish & deploy
Components — drag onto the canvas
Lead from Google Ads
Traffic source
+
Keyword Router
Keyword → page branching
+
Routing Websites
Pre-lander split
+
Landing Page
Capture
+
Chat Agent
On-page qualification
+
Voice Agent
Speed-to-lead
+
SMS Agent
Conversational SMS
+
Email Agent
Nurture & docs
+
Application Form
Structured intake
+
Payment Page
Commitment
+
Qualified Lead API
CRM handoff
+
Lead from Google Ads
A$600/day · 738-441-2196
Click to configure
Keyword Router
"first home buyer"
→
First-home buyers
"refinance home loan"
→
Refinance in 10 minutes
"smsf property loan"
→
SMSF lending
+1 more branches
Click to configure
Voice Agent
45s SLA · +61 2 5550 1147
Click to configure
SMS Agent
No-answer after 2 call attempts
Click to configure
Add a Google Ads source and a Qualified Lead API step to deploy. A Keyword Router makes it a branching funnel — each mapped keyword gets its own landing page, then branches re-join at the next stage.